Everything you get with the course:
- 40+ lessons & exercises, covering personal brand strategy, goal-setting, & content creation
- Monthly Group AMAs with Jack, answering every question you have!
- Community Access, where students can chat & support each other!
- The Deep Dive Self-Interview exercise, essential for making truly unique content that builds real rapport.
- How to succeed with writing, video, or any content type! We'll focus on honing in on your favorite creative skill.
- How to create content that's actually valuable: the tools to make sure you're not just curating, but sharing your brain power.
- The Daily Approach Exercise: a guide to turning your daily life into easy, same-day content
- The Year-Long Brainstorm: an exercise to help you plan a year of content in advance!
- The 12 Takes Strategy: making sure you create a major high-value piece every month!
- How to pick a platform: Instagram, LinkedIn, TikTok, newsletter, podcast?!
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Writing headlines & bios that convert: there's a method to the madness.
Pre-Sale Exclusives
Dropping some extra goodness in for anyone who grabs the pre-sale. If you purchase in December 2024, you'll get:
50% off the course! A one-time discount to kick it off
Week 1 Starter Group AMA with me, where I'll walk through fundamentals, introduce you to students, & answer questions!
"The Only 2 Best Practices" presentation, a keynote I gave exclusive to Teachable's $1,000,000+ personal brand earners
"Niche Down Or Go Broke" presentation, my keynote from the 2024 1 Billion Follower Summit in Dubai
50% off a 1 on 1 coaching session if you want some personal time just for you!
Building a personal brand changed my life.
I had a panic moment one day at work.
I'd been at the same ad agency for 5 years and realized I didn't know anyone else in the industry except my deskmates.
So, I started sharing my advertising thoughts on LinkedIn & Twitter, and everything changed.
Within a few years, I'd received 3 major job offers straight to my DMs. My dream client replied to a tweet, asking to work together (they rhyme with Smotify). A LinkedIn comment offered me a six-figure sponsorship. All from putting myself out there.
And I really believe I can help you do the same thing!
A little about me
I've worked in branding + social strategy for 15 years now, leading campaigns for Microsoft, Verizon, Beats By Dre, Community (six seasons and a movie), Rock Band, and more.
Now I have two creator media businesses!
Future Social is my marketing content, teaching over 250,000 followers about social strategy via my newsletter, LinkedIn and Twitter. In 2024 alone, I gave talks at The White House, Dubai's Billion Follower Summit, and countless marketing conferences.
Then for fun, I built a 2nd account around my love of basketball. In just one year, How To Hoop Forever has 125,000 followers across Instagram and TikTok who just watch my adult hoops comeback journey! I've since played on the Clippers' new floor, the basketball Hall Of Fame, and competed with Team USA's basketball team, all because of content.
The course launches December 30, and this is the only time I'm offering these pre-sale discounts and goodies!
Really excited to help you bring yourself out in your content. Really believe I can help you build a special personal brand. Excited to meet ya.